Wednesday, February 12, 2014

Key Features of Customer Relationship Management

(Source: www.bsdinsight.com)
  • Customer console – Complete access to customer information - quotes, orders invoices, Accounts Receivable, Sales History Installed Products and Service calls in a single screen
  • Sales dashboard - Four predefined sales key performance indicators (KPIs) offer the salesperson a graphical view of their sales performance, sales funnel and past-due sales activities
  • Maintain prospect and customer profiles - maintain list of contacts (decision makers, influencers), business characteristics, locations, financial information, past sales history, existing opportunities, installed base equipment owned by the company
  • Manage opportunities – Develop leads, build pipelines
  • Manage sales activities - Manage activities related to the sales cycle
    • Meetings, phone calls, e-mail messages, product demonstrations and more
    • Manage both profile related activities and non profile activities such as internal sales meetings
    • Create alerts for follow up tasks, calls and meetings
    • All activities are kept in history for possible referral at a later date
    • View in standard Calendar format either daily weekly or monthly
    • Synchronize activities with Microsoft Outlook® calendars for PDA visibility
  • Campaign management - monitor campaign costs, stages and activities, develop target audience, media options
  • Analyze campaign performance - view history of activities associated with campaigns that have been completed
  • Manage business opportunities - filter records and generate various reports




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